Kre8tif – The last event I went for the year 2009
Back dated to 7-9 December 2009. MSC Malaysia kre8tif is the last event I attended in year 2009. Kre8tif Digital Conference, in the mission to showcase the best work from the Malaysian creative industry, and to invite many international industry experts to share their experiences, knowledge and ideas, for instance, Mr John Stevenson’s, the Director of KungFu Panda, gave a very insightful knowledge and experiences on the making of KungFu Panda. “Story is King”, the phrase denotes that the fundamental of a successful interesting animation lies within the story.
There is a clear cut motive that I intended for the event. My ultimate mission is to get at least 1 broadcasters contact or any potential investors so that we could sell our idea. I am not a natural born salesman, and i felt like Tom Cruise in “Mission Impossible”. of course the secondary missions will be understanding the industry’s future trends, competitors, technical knowledge and other information, etc.
However, while I was wandering around the event. Talking around, bullshitting around, throwing name cards (the ninja way). I had a very weird feelings walking up to competitors (specially the local’s one). for example, if i walk up to them, showing my name card, ask them how are they doing lately, seeking advice in the industry. Will they tell me the truth? So i tried on with one of the company, and I regret immediately, and I felt that I will never get the right answers. To me, I believed being sincere and truthful to the person i met is a kind of respect, however by showing my name card to the competitors, the information i get from them will be vastly filtered, so what’s the point of being sincere? Maybe I am too ingenuous to think that there is a day that we might had a chance to cooperate on a certain project. On the other hand, one of the most funny thing that I found out is, that some of the local companies, they complete their products first before selling it. Some gotten grant to developed a series of animations from MOSTI. but when I ask if they have secured any sales contract from the broadcasters, surprisingly the answer is ‘No’, and they told me the industry works that way. ???????!!!! WTF, I don’t believe!!! What if happens when the final product completed, and broadcasters do not like it? Anyway, they had the capital and resources. So is not up to me to judge. But I think I will do it in a different way.
Back to the mission. There is a session given by for broadcasters representative regarding on the industry. I feel lucky that the 3 largest local broadcasters has 2 turn up for the session, Mr. Zainir Aminullah executive director from Astro, Malaysia, Syafiq Al Fonse from RTM Malaysia, and lastly Tim Brooke-Hunt, Executive Head of Children’s Content for Australia’s ABC Television. I paid full attention to their talks, however, my mind keeps bothering me to “take their name cards”, “take it or you live hungry and miserable”~!!!! Right after the sessions ends. Oh gosh, people is like swarm of bees. I was just pancaked and squeezed out from the scene in seconds. I didn’t know they are even more hungrier people than me. However, I did manage to get their names cards, and we are in the process of setting appointments with Astro and RTM. Phewww~~~ Mission Accomplished.
Final conclusion, the event is a fun and awesome experience I never had before. I learnt a lot from the gurus, the competitors and the industry players.
For more information and the summary of the speakers presentation. follow this link: AnimationXpress
The “FREE” Model – Cheap but Intelligent
“FREE”, from the author of “The Long Tail”, Chris Anderson. The word FREE, sounds cheap, sheepish and stingy. However, I found it to be intelligent, brilliant and fascinating in the sense of business and marketing strategy. Long before this book was published, the word “FREE” has come to me while i am doing research for a business proposal. It is everywhere whether you realized it or not.
For products that I am interested with, “Cheap people” like me are always never hesitate to take “FREE” and discounted products. And people with high egoistic and self-esteem person will never understand. However, these people did not realised that the Radios they are listening and the TV they are watching comes “FREE” as well. and with today’s informative world of internet, most content and services are provided “FREE” such as, email, news, blogs, dictionary, music, video, software whether is it from google, yahoo, youtube or etc.
FREE is never meant by entirely “FREE”. Is just that money is being subsidized and transferred from one product to another or from one person to another. For example, our local media broadcasters such as “TheSun” newspapers, RTM 1, 2 and TV3, NTV 7 and etc, are provided free to the public to read, watch and listen. So where does the revenues comes from? It is obvious that these broadcasters charges the advertisers at a very costly price. So in this sense, audiences are being subsidized by advertisers to watch free content. Same goes to Google search engine, YouTube and etc. Hence, whether is it a “buy one FREE one product”, or a “FREE trail” saloon, the intention is to gets consumers interested in the paid product. for example, Skype provide free phone calls to users, and you need to pay to call to cell phones.
Ideas can be generated within the “FREE” Model and it will be the future trend of businesses employs. For start-ups to employ such strategy will be a brilliant one. However, the tough part to employ such strategy is how you will be able to sustain the losing part to gain the interest of consumers with your paid products. Huge capital is needed.
A grant for Contents - MSC Malaysia ICON Grant (Unofficial Guide)
According to the source from greyreview.com (The Unofficial Guide to MSC Malaysia ICON Grant) and MSC Malaysia, our PM announced the establishment of the MSC Malaysia ICON grant programme, with the amount of RM12.86 million allocation (under the second economic stimulus plan), to spur the creation of local online contents to support Malaysian broadband strategy. We get to know the grant 2 months ago, where our company is recommended to apply for the following grant during our application of MSC Status, where our strategy and business models are align with the objective of the grant.
- Purpose of grant: Hooraay~~~ Malaysian will enjoy high speed broadband in the near future!! However, the authorities are afraid that the broadband penetration rate will still remain low after the implementation. Hence, the objective of this grant is to generate more local contents to encourage the nation broadband penetration. Hence, your proposal and business model must be able to align with their strategy in promoting broadband uptake in Malaysia. In actual, with or without the grant, with high speed broadband, i see a lot of opportunities ahead for businesses such as IPTV and etc.
- Amount of grant: RM100,000
- Duration: 8 months
- Application Flow: The application flow for ICON grant is rather different from PRE-SEED. For Pre-seed, after submission of application, you will need to present your ideas to the panels yourself. However, for ICON, after submission, you will be assigned with a representative from the ICON community, and you will present to your representative, and your representative will present on behalf of you to the panels. There is a possibility that you will also need to do the presentation yourself if the panels has doubts and they need further information or better understanding from you.
- Disbursement method: I hope I did not interpret this wrongly from MDEC. If I do, please do correct me. PRE-SEED disbursement will be given upfront by MDEC in quarterly basis. However, ICON will be rather different. The phases are structured in 2/3/3 format. which means 2 months + 3 months + 3 months = 8 months. If I did not interpret wrongly from the community, the first 2 months, 20% of the requested amount will be given upfront from MDEC, but the remaining quarter, you will need to fork out your money first, and claimed back as proposed. In another word, if you are requesting for max RM100k, you need to have extra RM40k to survived the first 5 months after 20k has been disbursed.
- Type of Programme Supported: Please read the following links = (ICONapps, ICONedu, ICONity, ICONex)
- Forms and Application: Please contact them via their email to obtain the forms and application.
- More details please contact them personally via their email. Please download the infopack
Lets talk about Pitching
I was brought up with Chinese education, my English is always broken. So, when comes to pitching, preparation and the flow of presentation is very much important to me. I attended a Startup Garage recently hosted by Entrepreneur.my. One of the session talks about pitching for MDeC pre-seed grant, conducted by one of the successful grant recipients, Mr. Keng Yew, from SocialWalk.com. I total agreed with what Keng Yew has presented, and I felt very insightful for new grant applicants (to download his slides, click here).
A few months back, I was helping a friend with their grant application, great business model with great proposal written. However, they failed due to poor presentations. A brief recipe of what you should be present:
- Problem – What is the current problems in the market which you found it as an opportunity ?
- Solution – The solutions to the problem. What can your system do?
- Product – The main features of your product that provides the solution.
- Demand – Show them the demand from the market. Tell them this is what the market wants. show them letter of interest.
I believe most of the you might have known of the above recipe. but what you have not notice which kengyew has pointed out, and I totally agreed with that. Things you should get notice for your presentation:
- Don’t put your panels to sleep nor giving them a headache:
- This is one of the mistakes that my friend did. The panels are listening to more than 20 presentation a day, they are tired, sleepy. So, Stop listing all the features that what your system can do.
- Example, you are pitching to built a Toilet bowl with a system that is able to analyse human health condition by examine the faeces (your stool).
- Hence, you do not list down every single feature of the toilet bowl from flush tank, design, flap seat, ass washer, can do this, can do that and bla bla bla bla bla etc. How boring was that!!!
- All you need is to find out your few main unique feature, and focus on that only. the rest, mention in brief.
- if you list down too many features, it looks more like a rojak system instead of a uniquely defined product, and may open up more problems and question for the panels to haunt you down.
- Tell Stories
- “Imagine, every morning when you are sitting on your toilet bowl, there is a nice sweet voice with background music, reporting on your health condition, advising you the amount of water you should drink, print and plan the type of food you should eat. Apart from that, if your ass get too numb, you get to comfort your ass with the massage system”,
- rather than …“The toilet bowl that we proposed will have voice reporting system, a built-in speaker, a printer that will list down the amount of water should drink and the food to consume. and also, a built-in X2131 latest model of massage system.”..ZZZzzzzz …. who cares about X2131 model.
- I am not a good story teller, that’s why I plan for my presentation with stories. Preparation is needed.
- Is all about Emotion:
- You don’t present like you have just gotten up from bed or your dog just died last night.
- You need to show PASSION and EXCITEMENTS. Give me the money or i will ….~!
Amber Chia - the role model for faulty startups
Malaysian Top model Amber Chia has now became the role model for all Malaysian startups. A lesson that should be learnt when dealing with businesses. According to the news in the recent papers (see: news 1, news 2), Amber ran into a business partnership with a friend that claim to possess a Franchising Agreement from Ford Model, an international model search franchise, to run a show based on Ford Supermodel of the World. Winners of the show would win US$50,000 (RM173,250) each, coupled with modelling contracts and stand a chance to compete in the Ford Supermodel of the World contest. The saddest thing is the business started off with a verbal agreement and Amber have no doubts on the Franchising agreement that her friend claimed to own. And these are the real facts that do always happens in the real world.
We humans tends to be over sentimental than rational when dealing with business. The moral that amber has taught everyone that no matter how close you are with your business partner, you will still need to take in consideration of self protection. Self protection is not meant by profiting only yourself, but is just to be un-harm, where risk are fairly shared and profits are fairly distribute. Coming back to the reality of life, Yes, the business world is cruel and complicated. Even blood brothers, relatives, siblings can betray each other, there is no doubt that your best friend will turn you over. Amber mistakes was not getting a confirmation from Ford Model from the very beginning before running into business and over trust a friend. Sometimes these kind of "sentimental relation risk" is needed to take, but we still can minimize the risk and to be extra cautious. I envied that Amber has the heart and ability to encourage, to train and nourish new young talented models from Malaysia, however, I guess, to protect and benefit others, first you will have to be strong enough to protect oneself.
Recommending HowStuffWorks.com (Must Read: for grant applicants)
Tech geek like me have not when for business schools, marketing nor finance classes. However, such information could be found over the Internet. There is this site called "HowStuffWorks" has started to become my favourite, introduced by my colleague, KC (it was his all time favourite), and I am now eagerly to introduced to all of you who are reading my blog. "HowStuffWorks" has almost everything on how something works, although it is not written in very detail, but it does benefits me in certain ways. for example, when someone proposed me an online Business, I will definitely look into this site for information, such as "How Creating an Online Business Works", crack into the online business giant such as ebay on "How eBay Works", learning the ebay way. Or, being the CEO of the company, I shall learnt the responsibility of CEO, then I read "How CEO Works". Hence, for business starters like you and me, we should read "Starting Business" in HowStuffWorks. The following list of links is essential for start ups and grant applicants to read:
- How Business Ideas Work - Grant applicant must read.
- How Business Plan Work - Grant applicant must read.
- How Start Up Capital Work
- How Does Venture Capital Work
- 10 Ways to Finance A New Business
- 10 Common Problems for New Businesses
- How Business Legal Structure Work
- How Marketing Plans Work
For those who are reading the my blog post on "Basic Tips and Guidelines for applying ICT Funding in Malaysia", the links above is a must read, specially the How Business Plan and Business Ideas Work.
Another lost talent from Malaysia - Pen Drive Founder Pua Khein-Seng
At the recent local newspaper, it has known that the founder of pendrive is a Malaysian. Yes, indeed, Malaysian is the one that invented the pendrive(a thumbdrive, usb flash memory, etc or whatever u named it), Mr Pua Khein-Seng, the pride and proud of an Malaysian Entrepreneur (click here for more info). I felt proud for the moment when I was reading the articles that how Pua made his way up when he started his company (PHISON ELECTRONIC CORP) in Taiwan while he was only 27. I googled around and search for his profile and I came out to a very ironic information (which i do not know how true it was), that Pua was a rejected student from the local university, and even though his proposal of his USB flash memory (pendrive) was also rejected by Malaysian authorities, and he was force to stay back in Taiwan to start his invention. a Malaysian Entrepreneur which was not in MALAYSIA.
Today, PenDrive or USB Flash memory, has revolutionize the era of floppy disk and storage in the world of computer. As an inventor, just only by receiving licensing revenues from different manufacturer would have made how many billions of dollars from around the world. However, the most ironic thing is this, it is claimed to be a “TAIWAN TECHNOLOGY” instead of “MALAYSIA TECHNOLOGY“. First of all, the technology is patented under a TAIWAN company, funded and invented in TAIWAN, hence, it is a TAIWAN TECHNOLOGY. This is just one “in your face” disgraced for MSC MALAYSIA, that has missed an opportunity to sparkle and polish Malaysian capabilities that all pendrive around the world is a MALAYSIA TECHNOLOGY. Apart from that, the millions and billions of dollars that has flown into the TAIWAN company which is worth RM4.1Billion, instead of a MALAYSIA company has really really sadden me off. Arggg…..I am so sad, so angry, the money, the pride, the proud~~ gosh, all gone to TAIWAN~! You can’t blame Pua. Now, whether is it for 1Malaysia, reporters has been running around to spot out entrepreneurs that has lost from malaysia, asking them, “Will you be coming back? do you still love your country? will you bring back your business?”, i think most will answered, yes, I love my country, i will be back. In terms of bringing back the business, hmmm, what will be the offer from the country? My business is well established out of malaysia, whats for the hassle to bringing it back?
I was wondering, if Pua managed to do this in Malaysia, will it be the same achievement as he has in Taiwan now? so? the pride, the proud or the shame?
Inspiring Video on Entrepreneurship
This video is really awesome. Although is an telecommunication advert, however it expresses and flourishes the value of entrepreneurship in one single video.
- You remember when you were a kid, and you thought you could do anything? You still can.
- Because a lot what we considered IMPOSSIBLE, is easy to overcome,
- Because incase you haven’t notice we live in a place where One individual can make a difference
- Want Proof? Just look at the people who built our country, our parents, grandparents, our aunts, uncles,
- They were immigrants, new comers, ready to make their MARK,
- May be they came with very little or perhaps they didn’t own anything, except for a SINGLE BRILLIANT IDEA
- These people were Thinkers, Doers, Innovators until they came up with the name, ENTREPRENEURS.
- They change the way we think about what is POSSIBLE
- They have a CLEAR VISION of how life can be BETTER
- For all of us , even when TIMES ARE TOUGH.
- Right now is hard to see when our view is cluttered with OBSTACLES,
- but TURBULENCE, creates OPPORTUNITIES for SUCCESS, ACHIEVEMENT, and pushes us to discover NEW WAYS OF DOING THINGS.
- So what opportunities will you go after and WHY?
- If you’re an Entrepreneur, You know that RISK ISN’T THE REWARD.
- NO. The REWARDS are DRIVING INNOVATION, CHANGING PEOPLE’S LIVES, CREATING JOBS, FUELING GROWTH, and MAKING A BETTER WORLD
- Entrepreneurs are everywhere, they run small businesses that support our Economy,
- design tools to help you connected with friends, family and colleagues around the world.
- and they’re FINDING NEW WAYS of helping to SOLVES OLDEST PROBLEM
- Do you know an Entrepreneur?
- ENTREPRENEURS CAN BE ANYONE, EVEN “YOU”
- so, Seize the opportunity to CREATE THE JOB YOU ALWAYS WANTED.
- Help Heal the economy, MAKE A DIFFERENCE, take your business to NEW HEIGHTS,
- But most importantly, Remember when you are a KID, when everything was within your reach,
- and then say to yourself quietly, but with DETERMINATION: IT STILL IS.
Yes, we have forgotten how innocent we were when we were young. Everything is possible, and we just do what we want to achieved. we are so determined. obstacles are never in our way. Is time to remind us we still CAN~ ENTREPRENEURS CAN BE ANYONE, EVEN “YOU”!
Bridging the fear of Cold Calling
To Technopreneurs and Technology geeks, Calling up a stranger and attempting to pursuit them over the phone to be interested with your product or to schedule a meeting is just not what you do. It doesn’t runs in your vein, doesn’t run in mine tooo~~~.
I have delegate most of the responsibility of sales call and meeting schedule with clients to my marketing partner, kc. However, I decide to take up the challenge to learn something which I don’t always do - A cold call to a potential clients. Yes, is my first Cold Call, which I think is a skill that needed to mastered in the path of becoming an entrepreneur.
So, I listed down a list of potential customers and their contacts in a piece of paper. I put the phone in front of me. then…. oppps , of all the sudden, I felt thirsty, so I go make myself a cup of tea. Ok, the tea is ready, I suppose if I talk too much I still get to clear my throats with the tea. Hmmm, I think not enough contacts in my list, so I when google for more contacts, in between, facebook for a while, and listed down extra 10 contacts to my list. Ok, now I should be ready~! I pickup the phone, suddenly, I felt shit right at my ass, and I head to the toilet and make it big~! Ok, I think almost everything should be ready, the list of contact, the tea, my throats are clear, there is no shit in my ass. Oh ya, I forgotten to write a script for my call. So, I spent some time to write the script. Ok, now everything is prepared. Set to go. What the Hell, I am still freaking nervous when the phone is on my hand. And, 2 hours gone~! I have been shouting at myself - Make the Call ~!!! you Fucking Idiot~!
What happen to me, why am I so nervous. I am able to faced the 10 panels from MDeC and now I am so chicken~! So, I told myself, If I don’t make the call now, I will be eating bread for life!!! Hence, I get myself calm within minutes, pick up the phone, and dial the first number on my list. A lady pick up the phone, hence, I read my script.. “Hi, I am Chee Hoong. Calling from Joove Enterprise Sdn Bhd”, then the lady answered~ “WHAT IS THIS REGARDING~!”, oh gosh, the sound on the other sides seems having a period, I felt very uninvited, my brain just got a shock, stunned for a second. And I repeated the script again “Hi, My name is Chee Hoong, calling from Joove Enterprise Sdn Bhd. We are doing bla bla bla. and blablabla. Are you able to spare me some time for a meet up?”. Wow, I read that script in one breath~! and I hope she gets my message. She replied. “SORRY, WE ARE NOT INTERESTED!” slammed the phone. There goes my first call. Oh, is sounds so hurt, is like being dump by your girlfriend. OK, get on with the second call with the better feeling, still tense up, half recovering from the previous rejection. Second call, heart brokening. Third call, Failed. Something is not right some where.
So, I call up my partner, get him to call some clients on my list, and I observe his conversation. The next day, I make my second attempt, imitating the way my partner did, these time without scripts, no tea, and with shit in the ass. I converse in a way like how you talk to a friend, gentle, nice and honest. Finally, One appointment made, YES~! That moment, I felt so over joy. I am happy that I am able to overcome the fear, and successfully getting an appointment via the phone. Then the second call, third call, forth call, is so exciting, and I got it all through and appointments are set. I believe, there are still much to learn from cold calling skills. A lot of practice needed on me. Hence, Geeks, all you need is to overcome the fear. Start calling now or you will be eating bread for life.
Small tips for cold calling. 1st, Prepare a Script but Never read from the Script. 2nd, Identify your objective. 3rd, focus on your objective. 4th, converse in a smooth way. 5th, Just enough information will do. 6th, Ask for appointment. 7th. PICK UP THE PHONE AND DIAL AND KEEP A SMILING FACE~!
Links to share:
- http://sbinfocanada.about.com/cs/marketing/a/coldcall.htm
- http://ezinearticles.com/?Top-10-Tips-For-Cold-Calling-Success&id=80590
- http://www.bytestart.co.uk/content/marketing/articles/cold-calling-guide.shtml
- http://www.microsoft.com/smallbusiness/resources/marketing/customer-service-acquisition/7-tips-for-turning-cold-calls-into-hot-leads.aspx#tipsforturningcoldcallsintohotleads
Entrepreneur vs Business Man
Have you ever think of being an entrepreneur? or your are just being a business man? How do you differentiate that? I do ask myself that? Hence I have a quick search through the Google and the following is the summarization of the little research I did.
Entrepreneur
- Initiates, Innovates and converts an Idea into a tangible product/trends
- Creating a product/business model/services/trend from nothing, zero, or something that does not exists.
- Higher Risk of failure. The entrepreneur will not know if their new idea or a new concept is acceptable by the market.
- earn little from the start, multiplies by millions.
- looking for a Long term goal and profits
- Utilises Business man to expand and distribute and grow their licensed product.
- Live at a greater cause.
- Entrepreneur possess the characteristic of business man and Innovators.
Business Man
- Follow trends and utilized a product that was created by the entrepreneurs to meet their short-term goals
- Do not create products/trend/services.
- Lower risk of failure as in the idea and product has been recognized by the market.
- Focusing on Short-term profit. Earns direct cash and money by selling the product of an entrepreneur.
So…What you are? Entrepreneur or Business Man ?
Reference Links:
Get Latest Update
Subscribe with me to get the latest update
About
Life is interesting, its all about experimenting, trial and errors and self improvments. This blog is all about my personal experience. I am full with ideas, and i will achieve every one of them step by step.