Kre8tif – The last event I went for the year 2009
Back dated to 7-9 December 2009. MSC Malaysia kre8tif is the last event I attended in year 2009. Kre8tif Digital Conference, in the mission to showcase the best work from the Malaysian creative industry, and to invite many international industry experts to share their experiences, knowledge and ideas, for instance, Mr John Stevenson’s, the Director of KungFu Panda, gave a very insightful knowledge and experiences on the making of KungFu Panda. “Story is King”, the phrase denotes that the fundamental of a successful interesting animation lies within the story.
There is a clear cut motive that I intended for the event. My ultimate mission is to get at least 1 broadcasters contact or any potential investors so that we could sell our idea. I am not a natural born salesman, and i felt like Tom Cruise in “Mission Impossible”. of course the secondary missions will be understanding the industry’s future trends, competitors, technical knowledge and other information, etc.
However, while I was wandering around the event. Talking around, bullshitting around, throwing name cards (the ninja way). I had a very weird feelings walking up to competitors (specially the local’s one). for example, if i walk up to them, showing my name card, ask them how are they doing lately, seeking advice in the industry. Will they tell me the truth? So i tried on with one of the company, and I regret immediately, and I felt that I will never get the right answers. To me, I believed being sincere and truthful to the person i met is a kind of respect, however by showing my name card to the competitors, the information i get from them will be vastly filtered, so what’s the point of being sincere? Maybe I am too ingenuous to think that there is a day that we might had a chance to cooperate on a certain project. On the other hand, one of the most funny thing that I found out is, that some of the local companies, they complete their products first before selling it. Some gotten grant to developed a series of animations from MOSTI. but when I ask if they have secured any sales contract from the broadcasters, surprisingly the answer is ‘No’, and they told me the industry works that way. ???????!!!! WTF, I don’t believe!!! What if happens when the final product completed, and broadcasters do not like it? Anyway, they had the capital and resources. So is not up to me to judge. But I think I will do it in a different way.
Back to the mission. There is a session given by for broadcasters representative regarding on the industry. I feel lucky that the 3 largest local broadcasters has 2 turn up for the session, Mr. Zainir Aminullah executive director from Astro, Malaysia, Syafiq Al Fonse from RTM Malaysia, and lastly Tim Brooke-Hunt, Executive Head of Children’s Content for Australia’s ABC Television. I paid full attention to their talks, however, my mind keeps bothering me to “take their name cards”, “take it or you live hungry and miserable”~!!!! Right after the sessions ends. Oh gosh, people is like swarm of bees. I was just pancaked and squeezed out from the scene in seconds. I didn’t know they are even more hungrier people than me. However, I did manage to get their names cards, and we are in the process of setting appointments with Astro and RTM. Phewww~~~ Mission Accomplished.
Final conclusion, the event is a fun and awesome experience I never had before. I learnt a lot from the gurus, the competitors and the industry players.
For more information and the summary of the speakers presentation. follow this link: AnimationXpress
A grant for Contents - MSC Malaysia ICON Grant (Unofficial Guide)
According to the source from greyreview.com (The Unofficial Guide to MSC Malaysia ICON Grant) and MSC Malaysia, our PM announced the establishment of the MSC Malaysia ICON grant programme, with the amount of RM12.86 million allocation (under the second economic stimulus plan), to spur the creation of local online contents to support Malaysian broadband strategy. We get to know the grant 2 months ago, where our company is recommended to apply for the following grant during our application of MSC Status, where our strategy and business models are align with the objective of the grant.
- Purpose of grant: Hooraay~~~ Malaysian will enjoy high speed broadband in the near future!! However, the authorities are afraid that the broadband penetration rate will still remain low after the implementation. Hence, the objective of this grant is to generate more local contents to encourage the nation broadband penetration. Hence, your proposal and business model must be able to align with their strategy in promoting broadband uptake in Malaysia. In actual, with or without the grant, with high speed broadband, i see a lot of opportunities ahead for businesses such as IPTV and etc.
- Amount of grant: RM100,000
- Duration: 8 months
- Application Flow: The application flow for ICON grant is rather different from PRE-SEED. For Pre-seed, after submission of application, you will need to present your ideas to the panels yourself. However, for ICON, after submission, you will be assigned with a representative from the ICON community, and you will present to your representative, and your representative will present on behalf of you to the panels. There is a possibility that you will also need to do the presentation yourself if the panels has doubts and they need further information or better understanding from you.
- Disbursement method: I hope I did not interpret this wrongly from MDEC. If I do, please do correct me. PRE-SEED disbursement will be given upfront by MDEC in quarterly basis. However, ICON will be rather different. The phases are structured in 2/3/3 format. which means 2 months + 3 months + 3 months = 8 months. If I did not interpret wrongly from the community, the first 2 months, 20% of the requested amount will be given upfront from MDEC, but the remaining quarter, you will need to fork out your money first, and claimed back as proposed. In another word, if you are requesting for max RM100k, you need to have extra RM40k to survived the first 5 months after 20k has been disbursed.
- Type of Programme Supported: Please read the following links = (ICONapps, ICONedu, ICONity, ICONex)
- Forms and Application: Please contact them via their email to obtain the forms and application.
- More details please contact them personally via their email. Please download the infopack
Lets talk about Pitching
I was brought up with Chinese education, my English is always broken. So, when comes to pitching, preparation and the flow of presentation is very much important to me. I attended a Startup Garage recently hosted by Entrepreneur.my. One of the session talks about pitching for MDeC pre-seed grant, conducted by one of the successful grant recipients, Mr. Keng Yew, from SocialWalk.com. I total agreed with what Keng Yew has presented, and I felt very insightful for new grant applicants (to download his slides, click here).
A few months back, I was helping a friend with their grant application, great business model with great proposal written. However, they failed due to poor presentations. A brief recipe of what you should be present:
- Problem – What is the current problems in the market which you found it as an opportunity ?
- Solution – The solutions to the problem. What can your system do?
- Product – The main features of your product that provides the solution.
- Demand – Show them the demand from the market. Tell them this is what the market wants. show them letter of interest.
I believe most of the you might have known of the above recipe. but what you have not notice which kengyew has pointed out, and I totally agreed with that. Things you should get notice for your presentation:
- Don’t put your panels to sleep nor giving them a headache:
- This is one of the mistakes that my friend did. The panels are listening to more than 20 presentation a day, they are tired, sleepy. So, Stop listing all the features that what your system can do.
- Example, you are pitching to built a Toilet bowl with a system that is able to analyse human health condition by examine the faeces (your stool).
- Hence, you do not list down every single feature of the toilet bowl from flush tank, design, flap seat, ass washer, can do this, can do that and bla bla bla bla bla etc. How boring was that!!!
- All you need is to find out your few main unique feature, and focus on that only. the rest, mention in brief.
- if you list down too many features, it looks more like a rojak system instead of a uniquely defined product, and may open up more problems and question for the panels to haunt you down.
- Tell Stories
- “Imagine, every morning when you are sitting on your toilet bowl, there is a nice sweet voice with background music, reporting on your health condition, advising you the amount of water you should drink, print and plan the type of food you should eat. Apart from that, if your ass get too numb, you get to comfort your ass with the massage system”,
- rather than …“The toilet bowl that we proposed will have voice reporting system, a built-in speaker, a printer that will list down the amount of water should drink and the food to consume. and also, a built-in X2131 latest model of massage system.”..ZZZzzzzz …. who cares about X2131 model.
- I am not a good story teller, that’s why I plan for my presentation with stories. Preparation is needed.
- Is all about Emotion:
- You don’t present like you have just gotten up from bed or your dog just died last night.
- You need to show PASSION and EXCITEMENTS. Give me the money or i will ….~!
MSC Malaysia Status - The 10 Point Bill of Guarantees
MSC Malaysia Status, famous for its beneficiary on 5 Years Tax exemption, and that is the reason most companies are drawn to apply for the status. However, how many does know what MSC Status are offering? The below “10 Point Bill of Guarantees” are what MSC offering that will really excites you. The points was grab from http://www.mscmalaysia.my/.
- Provide a world-class physical and information infrastructure. - MSC Status companies will required to move into office area which was awarded with MSC Status. There are now approximately 14 office area are classified as MSC, namely Bandar Utama, Cyberjaya, KL-Sentral, KLCC and more will be coming in within the next 1 year. World class infrastructure really sounds great, however the cost is respectively high as well.
- Allow unrestricted employment of local and foreign knowledge workers - as from what I know, MSC has direct collaboration with the Immigration department to speed up the process for hiring foreign knowledge workers, which reduces your hassles in foreign employments.
- Ensure freedom of ownership by exempting companies with MSC Malaysia Status from local ownership requirements. - is this means by foreign investor are able to take up majority ownership? I will have to check this out.
- Give the freedom to source capital globally for MSC Malaysia infrastructure, and the right to borrow funds globally.
- Provide competitive financial incentives, including no income tax for up to 10 years or an investment tax allowance, and no duties on import of multimedia equipment.
- Become a regional leader in intellectual property protection and cyberlaws.
- Ensure no Internet censorship.
- Provide globally competitive telecommunications tariffs.
- Tender key MSC Malaysia infrastructure contracts to leading companies willing to use the MSC Malaysia as their regional hub.
- Provide an effective one-stop agency - the Multimedia Development Corporation.
Being an MSC Status company, you will also enjoy the services such as Business Matching provided by MSC. MSC will collaborate with agents of MARTRADE, MIDA and etc around the world to match your business with other businesses in foreign country, providing you an opportunity to venture into the foreign markets. Middle East countries are very favourable to MSC Malaysia Status. Apart from that, employment of internship will also subsidized by MSC with an amount of RM500 each.
As a recipient of Technopreneur fund, our company is eligible to apply for the status, however, not all Technopreneur recipient are qualified for the status. MSC will look into your business model, and the revenue source as the based line, specially your revenue model. If your revenue model are too complex or too exaggerate and it does not matches your business model, or it sounds too un-logical to them, your chances are limited. God bless me, hope my company are qualified for it.
Ideas that I will not proposed to MDeC for Pre-seed fund
Recalling that MDeC Technopreseed fund has divided into few clusters, such as Creative Multimedia, Hardware Design, Software Developments, Shared-Service outsourcing, Support Services, and Internet based businesses. With the recent information, of all these clusters, Software Developments and Internet based businesses (Web 2.0) are now tougher to achieved. A lot of ideas has been very much categorized into these 2 clusters, and MDeC will most probably not fund the same similar idea twice.
For the past few months, we have been brainstorming with some friends who is interested to apply for the grant. Eventually, they did not manage to get it. Some of the reason is due to the presentation was not well prepared. Here are some of the systems or ideas that I feels that is not suitable or it is much more difficult to apply for the grant.
- Accounting Software - There are too many established accounting software in the region, even how niche, or how well you could differentiate your software, it will be difficult for you to compete with the established one that has almost penetrate most of the market share in their region.
- Directory or Classified Portal - Examples, a Wedding Portal, listing of directories and branches for all the bridal house, linking up the bridal houses, or even implanting a wedding scheduling system sounds great. But it will not interest the panels. and most does not deserves 150k for development of such sites. and i do believe a lot of people proposed wedding portal in pre-seed before
- ERP/CRM software - No matter you are doing a small scale or big scale of an ERP system, with financial module, inventory module, production, CRM , PO and SO etc. I still feels that the situation is same as the Accounting software. where you will faced difficulties in penetrating the market. Companies like SAP, Microsoft AX, PeopleSoft has many years of experience in the field, and has done a lot of research and developments for many years.
- Buy and Sell Portal - If you are trying to create another ebay system, or lelong.com.my, I suggest that you do it on your own without the funds. You will faced questions from panel saying that they can used less than 5k to complete a buy and sell portal.
I believes there are more that is not suitable for preseed fund, but I just can’t recall. However, the above mentioned ideas is just an opinion, it doesn’t mean you cannot apply, but an extra effort is definitely needed. For an example, just to crap a bit on the ideas. Maybe you decides to create accounting system, you can differentiate that your system is over the Internet, and you are able to ensure your software is robust enough in-terms of security perspective, plus additional features to tackle the existing problems in the market. So, you can still leverage the existing technology or software, is just that how you can differentiate yourself in terms of technology, business model, strategy is more important. Anyway, it is just a crappy idea.
Just to recap on the tips and guideline for application for funding, you can visit here: http://cheehoong.com/entrepreneur/basic-tips-and-guide-for-applying-ict-funding-in-malaysia
Basic Tips and Guidelines for applying ICT Funding in Malaysia
I am just sharing my opinion here, please do not take this as guaranteed information. I considered myself to be a very LUCKY man for being able to secure the Pre seed Fund, although I did a very bad presentation but I was lucky that I brought in my partner with me which he has more experience and to cover my mistakes. From than onwards, I manage to overcome that fear after getting through the first round of interview.
Hence, I would like to share some information here that might be useful to those that are in the middle of applying the fund. No matter which funding option that you are applying for, please be aware for the few issues that I highlighted here. I don’t mind to re-mentioned the tips again.
Info 1) Understand your Business Plan from Top to Toe
I am not an expert in writing business plan, but i had everything in my mind. I am not going to elaborate on value proposition of your business, marketing plan, targeted market, competition, financial plan and technology plan, I believe you know better than me.
- Understand your product Niche and Uniqueness.
- The Win-Win situation between you and your customers. show it in your plan. show it in your presentation.
- Understand your competition. Strategy to tackle potential competition.
- Never say there is NO COMPETITION, and thats the most stupid thing to mention. No matter how niche or how unique your product is, your idea is obsolete within the 10 second when you thought of it, and there might be 1000 people already working on it.
- Show Facts and Figures to support your plan. Research, Research and Research. Google is your best friend.
- 1 Plan is not enough. A plan is just a guideline, plan changes. Thats why always have a Plan A, B and C. Put Plan A as priority.
Info 2) Filling up the Application Form correctly:
Your application form determines whether you stand a chance to present your ideas.
- The person to approve your form does not really care about your idea, but they care more if you have fill up the forms correctly according to their standards.
- Do not make assumption on filling up their application forms. Specially on the financing part. example, if the fund does not includes for marketing purpose, don’t assume and don’t be so clever to include that when filling up the form. Your application will be rejected due to your clever actions. Assume stands for making an ASS between U and ME.
- Call them up directly, arrange an appointment with them, or get a 1-to-1 advisory to advice you on how you should fill up your application. It’s best you fill up the application form first, then arrange an appointment, let them comment on your application, and repeat until you get your form correctly written.
- Don’t write grandmother stories for your applications. Be straight forward, and write in point form. Who the hell is going to read your stories where there are 100+ applicants waiting for them to approve. Concentrate on Executive Summary, the interviewers might only read that! but don’t forget the rest of the content as well. (there might be one picky one that reads all of it).
- The person to interviews you are the one that evaluates your ideas, and most of them don’t read your proposal, they will read the Executive Summary.
- Hence, Fill up your forms correctly. You don’t fill up correctly, you have eventually marked an end for your GREAT ideas.
Info 3) Get ready for Defense and Attack Game
I had my first presentation slides ready after i handed over my forms, instead of waiting for an interview, i did extra preparations by presenting the business plan to my father’s friend, which is a CEO of a financial consultancy company, and my uncle’s friend, which was also someone who holds a high position in a big corporate. Both has nothing to do with the industry within my business plan, I just want to get screw up and receive some feedbacks from someone at the top level management, and i treated them as potential VC’s. Both of them has different opinions. One of them is more picky for my presentation skills, the other wants to know how my money is earn. 2 of them guide me in on my slides, my presentation skills and the things i needed to prepare.
- You only got 10 Minutes to present. You need to cramp up your 30 pages business plan in 10 min. The sequence of my presentation slides: What is my product? > The niche and uniqueness > Targeted market > Market Potential > Competition > Barriers for competition > Potential Growth of the business > ROI as summary > Thank you. (Note: The sequence is just a guideline for you. Don’t follow my sequence, my sequence is based on my Business plan and my way of presentation. 10 min is considered long, i was given only less than 5 minutes to show what i have when i present to the CEO)
- Practice more on your presentation skills. I can’t remember how many times i have practice alone in front of the mirror. But i have presented to both of the 2 top managements at least 3 times each.
- Time your presentation. Practice with your business partner. Time yourself with a stop watch. Try not to exceed the time given. Go slow and Steady.
- Continuously refine your presentation slides until you feel that it is enough to convince the panels. example: I replaced Sales and Marketing Plan with Market Potential, is because showing the potential market is more convincing than marketing plans. Marketing strategy is important, but my objective is to convince the panel that this is a viable business, so, Market Potential tends to weight more important at this stage and time is limited for presentation.
- Get support letter from potential customers to strengthen your idea. Call up your potential customers or targeted markets, present to them, get feedback and get a support letter from them. We called several potential customers which includes TV3 and UNICEF. However, we only manage to present to UNICEF right in the morning before our 2nd interview with MDEC in the afternoon, we got a good feedback from UNICEF, but we did not manage to get a support letter, cause that needs a lot of process and approval from UNICEF internally.
- Spot the Q&A question. Write down the potential questions, and your Answers, then from the answers, what will they question again, and answer again. Bring in the piece of Q&A you written during your presentation as bullet prove vest. When one is tackling the question, the other is searching for the right answer.
- Get a Sales and Marketing Partner, some one who could present and up sell your ideas. Technology Geeks mostly are not good presenters, like me. Technologically you may be good, but technology is only part of the business. You need a marketing representative in your business. They may not be able to help you in developing your idea, so what, in long run, u still need someone to do the sales for you. You can sell the product yourself? Trust me, you can’t, unless you are an experience marketing guy. If you are a marketing guy, you won’t be sitting 24 by 7 in front of your pc.
- Wear and act professional. Get a tie, shake your hands when u meet the interviewers.
Last but not least, this is just an opinion, hope it is useful. Good luck to your application.
Funding for Malaysian ICT Entrepreneurs
Attention to all Malaysian ICT Entrepreneurs, If you have any great ideas, which you think is unique, it will be a hit in the market, or its the next big thing; here is the chance for you to fulfill your dreams. Get funded for your ideas! The government had allocated RM80 million under the Ninth Malaysia Plan for funding as part of the effort to nurture home-grown technologies and talent pools.
These are the few options that you could get funded from:
1) Cradle Investment Programme (RM50,000 - RM150,000)
CIP, a RM 100 million fund managed by Cradle Fund Sdn Bhd, under the auspices of the Ministry of Finance (MOF). Cradle Fund Sdn Bhd is a subsidiary wholly owned by MAVCAP (Malaysia Venture Capital Management Bhd). A conditional fund for RM 50,000 - RM 150,000 for groups of innovative individuals with technology-oriented ideas, who are 18 years of age and older, and permanently residing in Malaysia can apply. Each application form must have a minimum of 2 applicants and a maximum of 5 applicants. Read their FAQ to understand more about them and how you could apply for the fund.
2) MIRC - MCA ICT Resource Centre
A RM5mil fund to IT entrepreneurs in Malaysia. This is a partnerships between MCA’s Technopreneur Venture Fund with venture capital organizations. There is not much detail on the MIRC site, is best for you to contact them directly at +603-2161 1618 for more details on the fund. This may be their first fund. So, be the pioneer for the first batch, you may get a lot of publicity if you manage to secure the fund. I wonder if this fund will be a conditional funding or it acts as a VC funding? since it is partnering with the venture capital organizations, will it have any of the VC’s restrictions occurs?
3) MDEC Technopreneur Pre Seed Fund
A RM 150,000 conditional fund which was introduced by MDEC to develop your viable business plan into commercially focused ICT project for venture funding and commercialization. Apart having the advantage of its mentoring services and the facilities provided by MDEC, approved applicants has a chance to apply for MSC status during the development of prototype. The fund is open to all Malaysian Individuals who doesn’t owns a business. Application Form download here. FAQ download here.
Last but not least, some other sites that mentioned on Funding in Malaysia:
- http://www.it-sideways.com/2007/05/funding-for-technopreneurs.html
- http://www.edwinwang.com/Cradle-investment-Programme-MSC-TDF-National-Incub.shtml
- http://web2.0entrepreneur.com/6/how-to-get-funded-for-malaysian-startup-entrepreneurs.html
- http://www.mobileworld.com.my/v2/index.php/20071105394/Mobile_Industry/Articles/Who_said_there_is_no_funding_.html
- http://www.mscmalaysia.my/topic/MSC+Malaysia+Status+Funding
- http://hatchlings.wordpress.com/2007/01/05/funding-options-for-a-malaysian-entrepreneur/
Don’t wait when there is a chance.
A new journey begins
Right after I quit my job, 2 weeks later, I went for an interview. It’s not an job offer interview, however, it’s an interview for the application of Technopreneur Pre-seed Funding programme from MDEC Malaysia. This programme offers up to an Ringgit Malaysia of 150K for start-ups to build their prototype. During my days in the office, i have been quietly writing proposals without my colleagues notice (If they didn’t notice and I assume they didn’t), and I handed up my application the month before i quit my job.
Without knowing if I will be able to get the fund or not, I just quit my job so that I could concentrate to aim for the fund. So, after a risky, shivering, panicking 1st interview with a board of 5 presidents and directors from PIKOM, MIMOS, and MDEC, i can’t really remember all their names and position where my mind is almost at a total blank during the presentation. However, i manage to get through the 1st Interview with 70+ applicants, and which makes me and my team the top 28% that when through the 1st interview. From then, my confidence came back. and I didn’t panic much anymore for the 2nd Interview which was interviewed by a board of 10 members.
Thanks to my partner, K.C as my sales director for being so well presented during the interviews; the Yong brothers, Alan and Nelson for preparing the flash animation files for the presentation; and specially to my uncle and his friend, my father’s friend that has given me such good suggestion and guidance in my presentation skills and slides. Congratulation to us, we manage to secure the fund. So, it’s a start, and a begin of a new journey.
My feelings are so complicated when the news came to me. Besides feeling happy that my proposal has been accepted and i could kick start a dream that will benefits the children, It also means that I have committed to something big, and the responsibility and burden is much more heavier that i never handled before.
Great Powers comes with Great Responsibility, and I will takes whatever to fulfill what has been started. Joove Enterprise Sdn Bhd, is the company that me and my team formed. For the time being, we will be focusing on Animation productions for children. and this marks the start of a new journey…
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Life is interesting, its all about experimenting, trial and errors and self improvments. This blog is all about my personal experience. I am full with ideas, and i will achieve every one of them step by step.